The Scottish business community supports the return of the Stirling Highland Games

INTERNATIONAL visitors should receive a warm welcome from Stirling’s business community as they arrive for the return of the city’s famous Highland Games.

The event, which will take place on Saturday August 20, will be the first in-person Games for three years and visitors from around the world have already purchased tickets.

The Forth Valley Chamber of Commerce is among the business organizations sponsoring the Games and will provide overseas guests, from Europe, the US and Canada, with offers and information on what the Stirling area has to offer.

Grandstand ticket holders – 90% of whom come from overseas – will receive a durable bag made from 100% natural cotton containing samples of Games-participating traders and memorabilia from local tourist attractions.

Speaker of the Chamber, Lynn Blaikie, said: “We have supported the Stirling Highland Games for several years now and are always looking for ideas to help raise the profile of the event and showcase the businesses involved. participate.

“The gift bag will be provided to the 150 grandstand ticket holders who are mainly from the United States, Canada, France and Germany and aims to help companies open up new potential markets and reach more customers. .”

“The Stirling Highland Games is a fantastic community event that brings people together and attracts huge numbers of international visitors and we are delighted to see it return this year.”

“It gives a real boost to the local business community by attracting so many visitors from abroad and from all over Scotland and the rest of the UK.”

“In addition to attending the Games, they are visiting our shops, attractions, restaurants and hotels to benefit Stirling’s businesses at a crucial time as they begin to recover from the difficulties of the past two years.”

She added: ‘The Forth Valley Chamber of Commerce is committed to seeing the businesses and community of Stirling thrive and the Highland Games, which get bigger and better every year, are a great asset and a tradition that we want to see it grow and continue to be a brilliant legacy for the city. »

“We are looking forward to this year’s event and are already exploring new initiatives to take our support and sponsorship up a notch next year.”

Companies featured in the gift bag – which is designed by Forth Valley Chamber member McAlpine Graphics – include Highland Games traders Ellis Gin and Purist Gin who provide discount vouchers.

The bag also includes beer cans and miniature gins from Glasgow Beer Works which runs bars at the Games and rugby balls from Scottish company BubaBloon.

Meanwhile, the Wallace Monument donated souvenir pens and Chamber member Stirling University donated discount vouchers for use at university sites and the Stirling Court Hotel.

Stirling Highland Games Chairman Matt McGrandles said: “We are extremely grateful for the Chamber’s continued support and backing for the Games.”

“It’s great to have them on board, especially this year as we return to our first in-person event since 2019 and navigate our way to securing vital sponsorship again.”

“Tickets are selling well for the Games and we have already sold out all of our grandstand tickets – which are hugely popular with overseas guests.”

“We are now putting the finishing touches on the event and preparing to welcome all of our visitors, athletes, participants, sponsors and vendors to enjoy a fantastic day filled with activities, entertainment and superb food and drink.”

The Stirling Highland Games take place from 10.30am to 5.00pm on Saturday August 20 at the Stirling Sports Village and tickets can be purchased in advance or on the day.

The packed program includes traditional and adaptive heavyweight competitions and the grueling Bruce Challenge, unique to the Stirling Games, which sees strongmen carrying two boulders weighing over 164kg as much as possible.

There will be Highland dancing, on-site heritage tours, athletics, children’s activities and performances by the Stirling Gaelic Choir and local pipe band The Balaklava Pipes and Drums.

Stirling Highland Games also offers an unrivaled culinary experience featuring four artisan food trucks and the Traders Village Marquee with around 30 award-winning producers from across Scotland.

The event attracted 5,500 ticket holders in 2019 and organizers hope there will be even more people this year.

As well as the Forth Valley Chamber of Commerce, local sponsors include Stirling Council, Active Stirling and Specsavers Stirling.

For full details of Stirling Highland Games and to book tickets visit stirlinghighlandgames.com

For full details of the Forth Valley Chamber of Commerce visit www.forthvalleychamber.co.uk


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Jennifer R. Strohm