E3 2021: dates set for a free virtual video game event

After last year’s E3 was completely canceled due to the COVID-19 pandemic, the business group that runs the video game convention has confirmed there will be one in 2021 – although it or only online.

The Entertainment Software Association (ESA) has announced plans for a “reimagined” all-virtual E3 2021, set to take place June 12-15, 2021, with game news and reveals. ESA said it would partner with media partners around the world “to help amplify and make this content available to everyone for free.”

ESA said it has “early commitments” for participation from Nintendo, Microsoft / Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Games and Koch Media. Sony is notably absent from the lineup, which had missed E3 2019 (and was going to skip it last year).

ESA plans to bring E3 as an in-person event in 2022 in Los Angeles. Until last year, the confab had been held annually at the Los Angeles Convention Center since 1995.

“For more than two decades, E3 has been the premier venue to showcase the best of the video game industry, while uniting the world through games,” said Stanley Pierre-Louis, President and CEO of ESA, in a press release. . “We’re turning this year’s E3 into a more inclusive event, but we’ll always be looking to excite fans with major reveals and insider opportunities that make this event the premier video game scene. “

In 2019, E3 drew 66,100 attendees to the Los Angeles Convention Center in downtown Los Angeles, according to ESA.

Since E3 was canceled last year, game publishers have organized their own events. Industry veteran Geoff Keighley, creator of The Game Awards, produced the Summer Game Fest online event series in 2020, and he’s bringing it back this year (summergamefest.com) also.

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Jennifer R. Strohm

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