‘Dubai Summer Surprises’ returns on July 1 with shopping deals and entertainment events

For its 25th anniversary, DSS will host a variety of activities in Dubai malls to keep kids entertained all day long, in addition to retail sales and must-have offers. True to its name, surprises will be on the menu this summer with incredible prizes, unmissable pop-ups and special promotions. Mall-goers will be delighted to hear of the return of SHARE Millionaire and Daily Surprises, while DSS 2022 Summer Restaurant Week is sure to delight foodies and their families.

Iconic Dubai characters Modesh and Dana will celebrate DSS’s 25th anniversary with a pop-up creation of their world at the Dubai World Trade Centre. Modesh World, which will run from July 1 to August 28, will provide children with an unforgettable summer with a multitude of entertaining and educational activities specially designed for families. Modesh and Dana will also be making sure everyone has fun this summer with special appearances at shows, events and malls in Dubai.

DSS will also offer everyone plenty of chances to win amazing rewards with a variety of sweepstakes, as well as on-time offers for “Eid in Dubai – Eid Al Adha” and the annual “Back to School” campaigns.

Ahmad Al Khaja, CEO of Dubai Festival and Retail Establishment, said: “Dubai Summer Surprises have been at the heart of Dubai’s summer season for a quarter of a century, shaping memories and creating unforgettable experiences for everyone in our great city. This year is no exception, with a program designed to showcase the best Dubai has to offer in our shopping malls and entertainment experiences, restaurants, hotels and more. The 25th edition of DSS reaffirms Dubai’s position as a year-round destination for visitors and an exceptional place for families to live and work.


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Jennifer R. Strohm