BTS takes control of ‘UNO! Mobile ‘for a limited in-game event (exclusive) – The Hollywood Reporter

South Korean boy band BTS takes over UN! Mobile, the electronic version of the classic card game.

Mattel163, the publishing and development studio of toy giant Mattel and internet company NetEase, unveiled the collaboration on Tuesday.

They describe the appearance of BTS as a limited in-game event with themed collectibles such as card sleeves, avatars, voice packs, icon borders, and in-game backgrounds available for them. players on iOs, Android and the Facebook app.

Among the activities there will be competitive and cooperative in-game challenges with the ability to unlock rewards and collect tokens to use in the BTS-themed Claw Machine.

“We are very excited to be working with BTS in the UNO Mobile game,” said Amy Huang, CEO of Mattel163. “Fans around the world have loved the BTS-themed UNO playing cards. Now they are going to be able to play in the digital game, where we have extended the collectibles in a fun and interactive way. “

The seven-member group, consisting of Jin, Suga, J-Hope, RM, Jimin, V and Jungkook, formed in Seoul in 2010 and gained worldwide recognition. Their latest single, a ballad called “Stay Gold”, was released on Friday.

UN! Mobile can be downloaded through the App Store, Google Play or the Facebook app. In-game collaboration will be available from 7 p.m. PT.

See the trailer below.

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Jennifer R. Strohm

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