BTS becomes Free Fire’s global ambassadors and is expected to join the in-game event in March

BTS is one of the biggest and most popular music groups in the world today, but they don’t just dominate the world of music and fashion. Like many other musical artists, the Korean pop group is also making the leap into gaming, thanks to their recently announced partnership with battle royale mobile game, Free Fire.

Free Fire is developed and published by Garena and almost a year ago crossed the threshold of one billion downloads on the Google Play store. It pits 50 players in an arena together to try and be the last one standing after a ten-minute match. BTS has been named the game’s global ambassador and will be featured in an in-game event in March where they will “enter the world of Free Fire.” No other details about the event or what BTS will be doing as an ambassador for the game have been announced, but it will certainly draw more attention to Free Fire.

“We are absolutely thrilled to welcome BTS as our latest brand ambassador,” said one of the producers working on Free Fire, Harold Teo, in a press release. “Incorporating BTS into the Free Fire universe will provide our players with more ways to engage with the game, socialize with the community, and gain new experiences.”

This isn’t the first time that Free Fire has teamed up with well-known names. Previous partnerships have included Assassin’s Creed, Street Fighter and Venom: let there be carnage. It would definitely be better than previous news of the game where it was part of a set of games banned in India due to security concerns.


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Jennifer R. Strohm