A new space for sports and entertainment events

It is a concept that unites gastronomy, entertainment, football and sport in one place. It is located on Gran Vía 53, a square at street level, located in the heart of Madrid. It can accommodate more than 180 people and has an area of ​​more than 600 square meters.

LaLiga and Aramark Alliance

The two brands have signed a cooperation agreement to open this restaurant in Madrid, and to further expand this sports bar concept, what is this concept? Sports Bars 2.0 that turns sports streaming into an experience as LaLiga brings its DNA to sports fans around the world. There are currently two restaurants open under the La Liga license. The first of these is located in Port Aventura Word, it covers an area of ​​1,000 square meters and can accommodate more than 400 people. The second opened in May 2022: La Liga Twenty Nine.

Redistribute different sports methods

Once inside, La Liga Twenty Nine offers a bleacher area for users to enjoy, where they can enjoy a wide range of group sports which can be seen on the many screens in these sports bars as if it was a stadium. National and international football competitions and other sports such as basketball or tennis among others.

Esports area

In addition, the LaLiga Twenty Nine concept includes an eLiga space dedicated to esports. Dedicated area for consumers who want to play EA SPORTS FIFA, with multiple monitors and PS5 installed for this purpose.


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Jennifer R. Strohm